Sockeye / Adidas

Community Manager & Copywriter

Adidas. Beyoncé. The Oscars. Not a bad brief.

Sockeye, a Portland-based creative agency, brought me in to support the social launch of a 22-video campaign for Adidas built around "Impossible is Nothing," featuring Beyoncé, athletes, artists, and activists. The campaign was set to premiere at the 2020 Oscars.

I developed the social strategy for the launch window, wrote copy to accompany the videos across channels, and built out an Instagram in-feed and Stories strategy for the agency to sustain momentum throughout the year. I also handled post-event web mention reporting.