Swift

Community Manager, Strategist & Copywriter

Google / Made by Google Managed organic social for the launch of the Google Home Speaker on Twitter. Used social listening to identify the right people to receive a free speaker, generating authentic UGC the brand could leverage post-promotion.

Google / Made with Code Monitored and engaged with an online community built to inspire girls and women to pursue non-traditional careers in tech. Sourced UGC and original content from the creative team for posting across Instagram.

Sonos Led community strategy for Sonos’s holiday product launches across Instagram and Twitter. Watched for the fans already talking about the brand and rewarded them with surprise and delight moments and giveaways that kept the season’s momentum going.

Starbucks / Teavana Brought in ahead of the Teavana rebrand to develop a strategy for cleaning up the social channels and shifting negative online sentiment. Laid the groundwork for the brand refresh that I later led directly in my Starbucks role.