Swift

Community Manager, Strategist & Copywriter

Google / Made by Google Managed organic social for the launch of the Google Home Speaker on Twitter. Used social listening to identify the right people to receive a free speaker, generating authentic UGC the brand could leverage post-promotion.

Google / Made with Code Monitored and engaged with an online community built to inspire girls and women to pursue non-traditional careers in tech. Sourced UGC and original content from the creative team for posting across Instagram.

Starbucks / Teavana Brought in ahead of the Teavana rebrand to develop a strategy for cleaning up the social channels and shifting negative online sentiment. Laid the groundwork for the brand refresh that I later led directly in my Starbucks role.