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Starbucks
Social Media & Community Manager
Teavana needed a revival. I helped build it.
When I joined the Starbucks team, Teavana's social presence was fragmented and underperforming. I audited the existing channels, developed a new social strategy and worked with the agency to establish brand guidelines that gave the content a clear, consistent voice. From there I built a moderation playbook, overhauled the content across channels and ran day-to-day community management, content creation and campaign coordination across product launches, influencer partnerships and paid social.
Work Examples: